The Culture of Plastic Surgery in Brazil
August 28, 2011 Leave a comment
The Culture of Plastic Surgery Among Rio’s Lower Classes
A ‘Necessary Vanity’
Alexander Edmonds, an anthropologist studied the culture of plastic surgery among Rio’s lower classes and found a desire for both equity and self-esteem:
I first met Ester through her former employer, a successful plastic surgeon, for whom she’d worked as his personal cook. Ester lived nearby to the surgeon in Vidigal, a favela flanking the brilliant white sand beach of Leblon. One day after she’d prepared dinner for his family she shyly told him in private, “Doutor, I want to put in silicone.”
After reading up on prosthetic materials in an Internet café, she’d settled on a midcost model of breast implant (1,500 real, or about $900), size (175 cm) and shape (natural), and convinced the doctor in a minute that she was a good candidate. Hesitant to perform the surgery on his domestic employee, he referred her to a young resident in Pitanguy’s clinic.
Ester left school at 14 to work beside her mother as a maid and now has two young kids. While taking night classes to get her high school diploma, she dreamed of “working with numbers.” Job prospects were grim though, and she said she’d take anything, even “working for a family” (a euphemism for domestic service). I asked her why she wanted to have the surgery. “I didn’t put in an implant to exhibit myself, but to feel better. It wasn’t a simple vanity, but a … necessary vanity. Surgery improves a woman’s auto-estima.”
Edmonds reveals what this search for self-esteem through physical alteration says about the culture of Brazil’s therapeutic landscape:
Psychoanalysis and plastic surgery, both once maverick medical specialties, overlapped closely in their historical development. While the “talking cure” treated bodily complaints via the mind, plastic surgery healed mental suffering via the body. Historian Sander Gilman called plastic surgery “psychoanalysis in reverse.” In Brazil, as in Argentina, psychoanalysis enjoyed extraordinary popularity among wealthier Brazilians. But many veterans of Freudian or Lacananian therapy have supplemented or supplanted it with plástica. For the patients at public hospitals, psychoanalysis had never been “an option,” a psychologist who worked in Pitanguy’s clinic told me. Echoing the words of the mischievous Carnival designer, she explained, “The poor prefer surgery.”
Read The Rest Here, Via NYT…