Havaianas Launches A Photo Contest To Win A Free Pair


Havaianas Launches Facebook Photo Contest

Havaianas, the sandal brand that has become synonymous with easygoing Brazilian culture, and a staple for the beach rats of Rio de Janeiro, has launched a photo contest today on their facebook page. Upload your best picture of a sunset, and each week the five best pictures will win a pair of Havaianas. The first winner will be announced on Friday.

Brazilian Fashion: Havaianas’ Rise To Stardom

great marketing ideas - photo from the "havaianas thong challenge of 2009" in australia

You have to hand it to Havaianas for their genius marketing strategies. The international boom of the Brazilian brand is no coincidence. Its parent company, Alpargatas, has implemented numerous marketing strategies in past years. Since 2003 the brand has been a part of the Academy Awards, with exclusive sandal models given to the nominees.  In 2009, the company launched a campaign in European media promoting the product as a symbol for what it means to be Brazilian. It also made the sandals available at 700 Gap stores, where they could be decorated with pins and other accessories. Customization of Havaianas was also a big hit during New York Fashion Week. Just this week a Havaianas vending machine was installed in a shopping mall in Sydney, Australia.

havaianas vending machine

Alpargatas has truly branded these rubber flip-flops as the “sandal of brazil,” they have even gotten away with making a flip-flop trendy, even glamorous. And they aren’t doing too bad for themselves…

Havaianas sandal designed by Naomi Campbell

Havaianas sandal designed by Naomi Campbell

Conspiracy Theories In Brazil


Conspiracy Theories In Brazil Target TV Globo, Xuxa & Soccer

Brazilians, suspicious by nature (normal when you come from a corrupt third world country), seem to love conspiracy theories at a level on par with the Americans. But perhaps where the famous Brazilian conspiracy theories diverge is that they are for the most part completely baseless, often founded on satanic fears and spread by churches. In Portuguese, a conspiracy theory is called Uma Teoria da Conspiração, and here are a few of them that you will hear a lot about in Brazil:

"The Media Empire of Globo" - is globo really in control? is it evil? - the globo conspiracy theory

 

In Brazil, one of the most popular hotbeds for conspiracy theories is the church, and the targets 95% of the time are either TV Globo or Xuxa. Growing up evangelical in Brazil, I grew tired of hearing these things shouted from church microphones. First, the theories about Xuxa, everyone in Brazil knows…they say she has a pact with the devil (this one in particular turns up hundreds of thousands of search results on google), that her music carries subliminal messages, that she sold her daughter’s soul to the devil, etc. When it comes to Rede Globo, the most influential television network in Brazil, I’ve heard a lot of things, so has everyone, and the stories almost always involve pacts made with the devil and the dark demonic rituals of Globo’s employees. Even today there are many people who still believe that literally everyone who works on Rede Globo has literally sold their soul to the devil in order to become a successful actor. There are also many who believe that Globo is under the control of the illuminati, whatever that means.

Also, Here is a list I found of The Top Five Conspiracy Theories Involving Brazil in World Cups. The one i’ve heard most is that Brazil sold out for money and lost the 1998 World Cup to the French on purpose.

What do you think? Have you heard these or other conspiracy theories in Brazil? Were you surprised at how seriously people defend them? Feel free to comment below.

Advice For Working in Brazil: Obtaining an Internship & Formatting Your Resume in Portuguese


Obtaining an Internship In Brazil & Making A Resume in Portuguese

In Brazilian Portuguese, an internship is called an estágio. Like in other countries, it’s an opportunity for students or young people to gain experience in a company, either unpaid or with a small stipend or salary. In Brazil, interns are called estagiários, and to participate in an internship is to estagiar. In Brazil, internships are competitive, but some also opt to do internships abroad. In some cases, applicants have to take an entry exam, like you would have to for a civil service job.

Fantástico News Video On The Importance of Internships

Here’s a recent news segment from Globo’s Fantástico program about estágios:

Video: How To Prepare Your Resume For Brazil (In Portuguese)

And here’s a video from VEJA magazine, giving advice about how to prepare a resume, called a CV or currículo.

 

…And Here’s Some More Useful Portuguese Vocabulary:

 

carta de apresentação – cover letter

currículo – resume, CV

Palavras “Aportuguesadas” – Portuguese Words Adopted From Foreign Languages


I just watched a clip from Fantastico about how foreign words are integrated into the Brazilian vocabulary by taking on a whole new spelling that adapts to Portuguese orthography. I have already written a bit about this in my post on Portuguese words of English origin. Some words taken from other language keep their original spelling when they arrive in Brazil (i.e. pizza). Here are some foreign words that have taken on a new spelling, that have been “aportuguesadas.”

Palavras “Aportuguesadas” : Aportuguesamento de Palavras Estrangeiras

"Xou da Xuxa" - "Xuxa's Show"

muçarela – mozzarella

drinque – drink

champanha – champagne

baguete – baguette

uísque – wiskey

gol – goal

beque – back (in soccer)

surfe – surf

esqueite – skate

basquete – basketball

xou – show

bangalô – bungalow

xampu – shampoo

If you have other word suggestions please contribute to the comments below. Here is the link to the video on this from Fantastico. The video basically concludes that either the foreign or the adapted Portuguese spelling of the above words is correct.

Artist Turns Wall into World’s Largest Post-it Stop-Motion Video


Artist in Brazil Turns Wall into World’s Largest Post-it Stop-Motion Video

Artist turns wall into world's largest Post-it stop-motion video

Via Dvice…

What does the world’s largest stop-motion video made with Post-its look like? It looks something like this massive mural made with over 350,000 of the colorful sticky notes and carefully “animated” over five months.

As part of an advertising campaign for Melissa, a new shoe store in Sao Paulo, Brazil, the shoe brand partnered up with 3M to get 350,000 Post-its to create an animated stop motion video — the largest one to ever use so many sticky notes.

With a theme of “the power of love,” the public was invited to leave their own love messages on the Post-its while the animators worked vigorously to move the notes around to create an animation.

What the 25 animators end up with is a colorful animation that features elephants, balloons, flowers, and all sorts of hypnotic patterns that have a pixelated aesthetic. I might not be a shoe freak, but I love Post-its and this video is mesmerizing.

As a bonus, you can see the behind-the-scenes/making of the Post-it stop motion video here.

Comedy Central is Coming To Brazil, How Will American Humor Translate?


Comedy Central Set To Air In Brazil in January 2012!

I was very excited to read this New York Times article about Comedy Central coming to Brazil. It will be interesting to see what shows will do well there, since they seem set on importing a lot of the American shows, at least at first, to the brand new Brazilian network. This interview briefly questions differences between Brazilian and American humor, but seems to avoid going too deep into that subject. Will people in Brazil with no knowledge of American culture watch and enjoy South Park? Can’t wait to see! Here’s the article…

Q. and A.: What’s So Funny in Brazil?

The Brazilian comedian Rafinha Bastos, recently named the most influential person in the Twitter universe, is spearheading a comedy explosion in his home country. He is part of “a new generation of humorists out there who are acid, vibrant and clever,” said Álvaro Paes de Barros, the general manager for Viacom in Brazil, who is supervising the opening of Comedy Central there.

From its beginnings in the United States, Comedy Central has expanded to become a global presence, with channels in countries ranging from Britain and Poland to Israel and New Zealand. But Brazil will be the largest overseas market (200 million people) it has entered and the network’s first venture in Latin America.

Mr. Paes de Barros, 39, spoke with The New York Times about the new generation of comedians that Mr. Bastos leads and cultural gulfs in humor and how to overcome them. Here are excerpts from that conversation:

Q.

Do American styles of humor automatically translate to a society like Brazil?

A.

I don’t think so. That’s why this channel is going to have a mix, with American and other international product, but also a lot of locally made programming. I can’t say yet what the percentage will be, but it’s clear that we are a country that, while it looks to the U.S. a lot, is also proud of its own culture. So we have to find a balance between the two.

Q.

MTV Brasil has been very successful, but what made Viacom think that it made sense to bring the Comedy Central brand to Brazil?

A.

Well, there’s a real boom in humor going on here. It’s very fashionable, and there’s a new generation of comedians who are very sharp and savvy. Plus, the economy is booming, and the market for cable TV is also growing vigorously. So when you add all of that up, and look at our portfolio, we decided that it made good sense to launch Comedy Central here. It’s an idea whose time has come.

Q.

How would you characterize this new crop of Brazilian comedians?

A.

They’re a very irreverent group, and fearless. They’re not afraid to do social criticism and commentary. Really, they are quite gutsy. And they’re very politicized, with their antennae out for the way politics is done here in Brazil, the idiosyncrasies of our particular system. Politics is like a high-octane fuel for comedy. The other thing about this group is that they don’t do humor in the traditional way, with sketches or stock phrases. They’re focused on stand-up, which is something new for Brazil, and are always dealing with current themes, easily identifiable by the audience.

Read The Rest Via NYT….

And here’s the Portuguese article from VEJA…

Canal Comedy Central Estreia no Brasil em 2012

A Viacom Networks Brasil anunciou esta tarde que o canal americano Comedy Central terá uma versão própria para os países da América Latina a partir do dia 1º de janeiro de 2012, com uma programação 24 horas, que será disponibilizada em versão padrão e HD, bem como via online e mobile.

Voltada para o público alvo dos anunciantes, ou seja, a faixa etária entre 18 e 49 anos, o canal disponibilizará em sua programação várias séries e shows que estão em exibição no canal americano, além de produções originais como shows de stand-up comedians. O Comedy Central Latino será disponibilizado com áudio em espanhol e português.

Atualmente, entre as séries exibidas pelo canal americano estão “Futurama“, com novos episódios encomendados pelo Comedy Central, “South Park”, “Workaholic“, “Big Lake” e “Ugly Americans“.

Read More / Leia Mais…

Nissan Brazil’s “Pôneis Malditos” Video Advertisement Goes Viral on Youtube


Nissan’s Evil Ponys Want To Sell You A Car

I personally am not fond of this video ad, it may be creative but it’s also irritating, and i’ve been putting off posting this for a few days now to see if i could get away with never mentioning it. But i feel now that i am obligated, since this is after all a blog dedicated to what is going on in Brazil, to mention a video that has reached nearly 5 million views on youtube in only 5 days. So here it is, the “Pôneis Malditos” ad  from Nissan Brazil for their pickup, the Nissan Frontier….

Nissan’s “Pôneis Malditos” Video

…and this is the pony’s little song

pônei maldito, pônei maldito, 

venha com a gente atolar!

odeio barro, odeio lama,

“que nojinho!”

Não vou sair do lugar

“Muaa..! Te quiero!”

Essentially, the ad uses a play on words (do you have horse-power or ponys?), and then there’s a supposed twist at the end where a cute pony tells you not to close the video, followed by an evil pony who tells you that if you don’t share the video with 10 people, you’ll get the pony’s song stuck in your head forever. So it is basically the advertising business’s version of chain-mail. 

It is well-known that Brazilians are on the top of the world’s list of media sharers, and it’s not unusual to have brazillian launguage videos on the worldwide viral video chart .

TV Globo’s Fantastico Reporting on Couch Surfing In Brazil


Couch Surfing In Brazil?

Special Report on Couch Surfing Featured On Fantastico

I recently heard about couch surfing for the first time from a friend, but when I saw a whole segment dedicated to this phenomenon recently on the Brazilian news program Fantastico (TV Globo), I wondered more about whether couch surfing will become a thing in Brazil. Unfortunately I couldn’t get the Fantastico video to embed in this post, so…

Here’s the link to the video clip from Fantastico, talking about Couch Surfing in Brazil :

Como Viajar o Mundo de Sofá em Sofá

And then, as I turned to google to do more research on this subject, I came across this funny article in Portuguese which talks about the pluses and minuses of staying in a Hostel vs. Couch Surfing and I thought that I would post it for you to practice reading Portuguese…

Albergues + Couchsurfing

Albergues:

Albergues existem no mundo inteiro, e são nada mais do que alojamentos onde várias pessoas dividem um mesmo quarto. É possível você reservar um quarto “privativo”, para duas pessoas em um albergue, mas a essência não é esta, e sim dividir um mesmo quarto (e banheiro) com 4, 6, 8, ou até 50 pessoas, dependendo do local. Não é maneiro?
E segundo, que o espírito de um albergue fará você, obrigatoriamente, conhecer gente de tudo quanto é tipo. Isso significa basicamente duas coisas: a primeira é que você deve levar um protetor de ouvido, já que sempre, mas sempre mesmo, haverá um mané para acordar as 5:30 da manhã e começar a arrumar sua mochila para partir para algum lugar, consequentemente acordando todo mundo. Essa perda de privacidade faz parte da essência de ficar em qualquer albergue, o que não significa que também haverá perda de conforto (embora, em alguns casos, vai haver sim).
Esta segunda característica eu gosto bem mais (óbvio).
Isso porque praticamente qualquer albergue que já visitei tem, geralmente no sub-solo, um bar ou restaurante onde os mochileiros do albergue resolvem se encontrar após um dia inteiro na cidade em que estão hospedados. Isso faz surgir um ambiente muito bacana, onde gente do mundo inteiro divide mesas (sem essa de uma mesa para 4 pessoas com 1 pessoa sentada apenas, aqui todo mundo divide lugares) e conversa e festa a noite inteira.
O assunto principal, não poderia ser diferente, são as viagens, e é comum você conhecer alguém e imediatamente no dia seguinte combinar de visitar algum castelo ou templo com aquela pessoa: é o espírito viajante puro, onde gente que viaja sozinho rapidamente faz amizades que parecem de anos com pessoas que conhecem há horas.
Os melhores sites para se pesquisar em qual albergue ficar são ohttp://www.hihostels.com (é uma rede de albergues mundial, com credibilidade. Mais ou menos como a rede de hotéis Ibis, tem no mundo inteiro) e ohttp://www.hostelworld.com. Basta procurar por cidade e país e pronto, você encontra uma lista com os albergues da cidade, quais os mais recomendados e o que tem neles (sim, a maioria tem café da manhã, internet, locker e máquina de lavar roupa).
Quanto ao preço, varia bastante. Na Europa, o comum é que eles custem de 15 a 30 euros por dia, mas em países mais baratos, como Argentina ou Índia, esse valor pode ser reduzido para até menos do que 5 dólares por dia. Basta pesquisar.
Por fim, você também pode viajar com os albergues já reservados. Embora não tão emocionante, você só precisa depositar através de cartão 5% do valor da diária, e depois chegar no local tranquilamente, com sua cama já reservada.
Os albergues abrigam há anos viajantes do mundo inteiro, e como eu disse, embora você perca em privacidade e até em conforto, acaba ganhando em cultura, ao realmente conhecer não só o local que está visitando, mas também como é a vida dos outros viajantes nos seus países.
Sobre o CouchSurfing:
O cara que inventou o Couchsurfing deveria ganhar um prêmio da ONU. É serio, um prêmio por promover a integração entre as pessoas. Porque se até o Ronaldo é embaixador deles, então esse cara, que criou uma ONG que permite a você viajar de graça por centenas de países, certamente merecia ainda mais um reconhecimento.
O Couchsurfing (http://www.couchsurfing.org) é um projeto surgido há alguns anos atrás que já conta com mais de 2 milhões de adeptos, a maioria deles mochileiros. Como você pode imaginar, esse é um projeto gratuito. Aliás, eu desconfio que qualquer coisa gratuita atraia mochileiros, o que inclui aqueles panfletos que você recebe na balada (podem servir como… lenço? diário?).
No Couchsurfing, você se registra de graça no site acima mencionado e, como num Orkut, se cadastra e faz todo o seu perfil, relatando suas experiências anteriores de viagens, quem é você e suas fotos. Esse perfil, obviamente, é focado no seu lado viajante, e te permite entrar no projeto.
Mas o que isso tem de bom?
Ora, é simples. Com uma simples pesquisa no couchsurfing (onde você escolhe o local dos perfis que quer pesquisar, a idade das pessoas, o sexo e tudo mais), você encontra pessoas em qualquer lugar do planeta dispostas a te oferecer um… sofá! Isso, couchsurfing significa “surfando no sofá”, e através dele você pode viajar pedindo para ficar nas casas das pessoas que estão nos lugares que você vai visitar (mais especificamente, pede se tem um sofá livre na casa dessa pessoa).
Chegando ao local na data combinada (digamos, em Nova Iorque no dia 15 de dezembro, para ficar na casa da Joanna, uma senhora de 56 anos), você contata aquela pessoa (através do site ou de outra maneira) e fica na casa dela! DE GRAÇA!
Isso mesmo, você pode viajar para os locais que quiser, e pedir para ficar na casa das pessoas QUE VIVEM NO LOCAL sem pagar nada!
A quantidade de dias varia (você combina através das mensagens que troca com essa pessoa no site), mas pode ser de 1 até a alguns meses (para os realmente malucos).
“Mas cáspita, eu tenho que hospedar essa pessoa que me hospedou na minha casa também?”
Não, você não tem essa obrigação. Se você quiser, e fizer uma grande amizade, por exemplo, você obviamente pode, mas não tem qualquer obrigação nisso. Existem pessoas que só recebem viajantes, e outras que só visitam a casa das outras pessoas (vai ser o meu caso).
Ok, mas o mundo não é cor de rosa, então vamos à segurança. Afinal, o Projeto Couchsurfing é 100% seguro? Posso ficar a vida inteira viajando sem gastar um real com hospedagem e não correr qualquer risco?
Não.
Ficar num hotel 5 estrelas também não é seguro. Convenhamos, você já deve ter ouvido alguns casos de tal seleção de não sei qual esporte que teve seus objetos furtados em um hotel 5 estrelas. Aconteceu com algumas seleções na Copa do Mundo da África do Sul, e pode acontecer com você.
No Couchsurfing não é diferente, e o projeto não é totalmente seguro, mas existem algumas dicas para tornar sua experiência mais segura.
– Verifique as indicações e certificações.
É neste ponto que o Couchsurfing beira a genialidade. Cada perfil de usuário do site conta com “comentários” de outros couchsurfers que já ficaram hospedadas com aquele pessoa, ou hospedaram. Os comentários (como os depoimentos do orkut, mas sem a possibilidade de não aceitar) dizem que a experiência com aquela pessoa foi positiva ou negativa. Leia esses comentários. E, claro, não fique em casas de pessoas que não foram recomendadas por outros viajantes.
Além disso, existem as certificações, ou seja, o site verifica através de carta se você realmente mora naquele local que está falando que mora. Ao ficar na casa de alguém certificado, você a certeza de que aquela pessoa realmente mora naquele local. Se algum dia acontecer de você chegar no local e a pessoa não morar no local que falava que morava, você pode deixar um comentário negativo no perfil dela, relatando isto. Eu nunca vi acontecer, mas existe a possibilidade.
– Chegue pela manhã.
Talvez a mais básica, simples e óbvia das dicas. Serve também para se achar hospedagem em albergues e hoteis baratos. Chegue pela manhã em uma cidade, ou no couchsurfer que vai lhe hospedar. Converse com ele, perceba se o local é seguro. E, se notar que ali não é exatamente um bom lugar para ficar, caia fora. Você ainda tem um dia inteiro para achar outro lugar para ficar, sem stress. Uma boa dica é ir na casa de quem vai lhe hospedar, mas já com uma folha impressa com endereços de albergue da cidade. Se não for ficar na casa dessa pessoa, você já tem em mãos diversos outros endereços de albergues para ficar. Aí, um ônibus ou taxi resolve.
– Mulheres Sozinhas:
Mulheres que viajam sozinhas devem tomar um cuidado especial. Conheço uma garota que viajou o mundo por quase um ano sozinha, por países “porreta”, e não teve qualquer problema com esse projeto.
Mas deve-se tomar alguns cuidados, como não pedir para ficar na casa de homens em alguns locais (desnecessário dizer qual risco você corre, não é). Isso é perigoso em especial em países onde mulheres são vistas como objetos, ou como submissas aos homens, como alguns países árabes e africanos. Evite. Não custa nada ficar hospedada com famílias, ou outras garotas. Você vai poder se divertir do mesmo jeito.

“Se Beber, Não Dirija”: Drunk Driving in Brazil – A National Epidemic – A Lei Seca & Brazilian Ads Against Drunk Driving


DRUNK DRIVING IN BRAZIL:

RECORD DEATHS, BLITZ CONTROVERSY, POLICE CHECKPOINTS, PROVOCATIVE AD CAMPAIGNS, RANDOM BREATHALIZING, & A DRUNK VALET

“a famosa lei seca, que esta apavorando muitos”

If you’ve been to Brazil, you have probably seen ads like these, meant to make people think twice about driving drunk (although since they are billboards on the road, wouldn’t people already be reading them, as they are driving drunk):

"you drank and are driving? you'll look nice with a crown of flowers" (that sounds kind of odd for some reason translated into english)

"you drank and are driving? sorry to be forward, but is the widow pretty?"

In fact, drunk driving has historically been a HUGE problem in Brazil, it is completely commonplace and used to be rarely monitored or policed. After drunk driving accidents came to a critical peak, Brazil passed the “Lei Seca,” “dry law” and now people seem more scared to drive drunk at night. Now under the dry law, brazil has a zero tolerance policy for drinking and driving, so you cannot drive with even trace amounts of alcohol in yur system. Since the lei seca was passed I have noticed a great increase in the number of blitz, which is the Portuguese word for when cops create a roadblock and test everyone’s blood alcohol level with a breathalyzer, called a bafômetro in Portuguese, (“bafo” means “breath”). (The word blitz comes from German.) Here are some pics of what a typical blitz may look like, yes they are intimidating:

blitz da lei seca

 

ohhhh, you got blitzed

"i passed the breathalyzer test!" "lets drink to celebrate!"

 

The prevalence of the blitz has pissed a lot of Brazilians off, but all in all it seems to be working. Despite the controversy (“controversy” in Portuguese is “polêmica“), ads and billboards against drunk driving have also become more common throughout Brazil, as the government continues to heavily campaign against this dangerous aspect of Brazilian culture.

Two bars in São Paulo, Bar Aurora and Boteco Ferraz, have innovated an incredibly clever marketing strategy, and they’ve created several commercials that have even won awards at Cannes. The concept is to campaign against drunk driving, by promoting the idea “se beber, não dirija” – “if you drink, don’t drive.”

Here is one short and funny film “the drunk valet,” one such brazilian advertisement against drunk driving. Would you let a valet who was clearly drunk drive your car?….

Brazilian Media: Fantástico – Brazil’s Best Television News Program


Fantástico is Brazil’s own, idiosyncratic answer to Sixty Minutes.

Fantástico regularly lives up to its name and satisfies Brazil’s passion for the supernatural and the offbeat. In 1996 it created a major stir with exclusive footage of what it claimed to be two UFOs seen over Brazilian cities. And in 2001, it had a report about a flying woman who was found in a Brazilian village.

This hour-long show features short, always interesting news reports on world events, interviews with international celebrities as well as great investigative reporting and funny clips and out-takes from television around the world. Fantástico in many ways holds a mirror up to Brazil’s attitude to the world and its place in it. As a result, the show simultaneously reflects the country’s seriousness and its surreal sense of fun.

A staple of Brazilian television for more than three decades, Fantastico competes even with the telenovelas at the top of the nation’s TV ratings. In its many years on air, Fantástico has interviewed international stars from Pele to Paul McCartney, Alfred Hitchcock to Bill Gates and even Michael Jackson. The show has started to gain a popular online following due to the outrageous nature of some of their reports, and also because of their international celebrity performances. You will find many clips from Fantástico on YouTube. Fantástico is aired on Rede Globo on Sundays at 9:00 PM in Brazil.

Here are some clips from Fantástico that I think really highlight what this hour-long news show is all about:

Brazilian Politician Uses Stolen Donations to Build Himself a Castle

Edmar Moreira: taking plitical greed to a whole new level

This first one I remembered watching the last time I was in Brazil in 2009. It really struck me because it reveals the sheer brazenness of corruption in Brazilian politics, and the attitude of helplessness that Brazilian people feel in preventing this kind of thing from happening. It is also testament to the fearlessness of Fantástico’s investigative reporting in a country where corruption runs deep and can be a dangerous thing to talk about. Basically what happened was that this small-time politician,  Edmar Moreira, a representative from the state of Minas Gerais, secretly built this totally ostentatious medieval-style CASTLE (using funds stolen from social contributions) somewhere out in the countryside. That’s right, it was not a just mansion, but a castle. And unsurprisingly, this castle did not appear in his tax return. “Castle Vania,” as it is called, is reported to be worth more than $20 million reais. Moreira probably would have gotten away with this whole thing if Fantástico’s reporters hadn’t come in and blown his cover, reporting that this castle actually belonged to him. Since the story became so public and controversial, the Brazilian General Attorney (Ministério Público) made some public statements of outrage regarding the matter and promised to investigate. Of course, the case against Moreira is still pending and he has run again for re-election.

 

An Illiterate Man Enrolls In A For-Profit School In Brazil

Ok, this second video clip is a bit newer, and I couldn’t find the clip of this story that was aired on Fantástico, but it also illustrates the Brazilian media’s brilliant investigative reporting.

Some background on this story is that for-profit “educational institutions” have become a recent phenomenon in Brazil, much in the way that they have here in the United States. It has become common knowledge that for-profit schools use shady recruiting practices (like the way University of Phoenix recruiters were notoriously caught going to homeless shelters to boost their enrollment numbers). Basically for-profit education has no standards and they will let anyone into these schools because students are just like paying customers, so more students means more money. So what happened here was that journalists found an illiterate man who had passed the entry exam of a for-profit school in Brazil. The illiterate candidate says that he “just guessed” on the questions which resulted in him passing the test. He then attended the school for three years. Even though they profess having standards for entry, would a school really admit a student who couldn’t read or write anyway just for their own gain? The answer was yes.

Here’s the link for article from Rede Globo if you prefer to read about it:

http://g1.globo.com/concursos-e-emprego/noticia/2010/04/analfabeto-que-passou-em-concurso-frequentou-escola-por-apenas-3-anos.html 

Michael Jackson Interviewed in Brazil

And lastly, here’s an interview by Fantástico with Michael Jackson in Brazil from 1996. Search for more Fantástico  interviews with American stars on YouTube if you are interested, they have interviewed everyone, even Justin Beiber and Miley Cyrus.

 

This is Fantástico’s Official Website: http://fantastico.globo.com/