Peixe Urbano – Brazil’s Answer For Groupon-like Daily Deals


“Peixe Urbano” – Brazil’s Answer To Online Daily Deals

Peixe Urbano, a Rio-based Groupon clone, is doing very nicely indeed by tailoring its service precisely to a brazilian audience and offering daily deals to brazil’s nearly 70 million Internet users.

Brazil has its own version of Groupon, but Peixe Urbano (which means “urban fish” in portuguese) came onto the scene afterwords, and has done much better in the brazilian market for deal-of-the-day websites (in portuguese, the concept is referred to as “compra coletiva.”) In many markets, Groupon is a solid number two player at best, as is the case in Brazil. So even though Peixe Urbano is just a groupon clone, it has been much more successful…

When it comes to the overall revenue obtained by each side, PeixeUrbano has mananged to grow 5.87% when compared to the previous month and raised R$67,031,631 (USD38,878,345.98) in the three largest Brazilian markets alone. Groupon, on the other hand, lost 0.62% in overall revenue in August and raised R$16,641,145 (USD9,651,864.1) in the same markets.

Why Has Peixe Urbano Had More Success in The Brazilian Market Than Groupon?

Why is Peixe Urbano doing better than Groupon in Brazil? One theory is that Peixe Urbano is targeting the types of deals that will hook in the Brazilian market. For example, Peixe Urbano does a lots of happy hour deals, things that target a more spontaneous crowd. Brazilians tend to favor spontaneous activities as opposed to discounts or gift cards that expire after 6 months or a year, so Peixe Urbano’s deals are typically more time-sensitive. Also, Brazilians tend to be less excited about sharing coupons and sales with their friends, so Peixe Urbano is positioning itself as a site to discover cool hidden gems in your city, with the added bonus of saving some money in the process. Peixe Urbano’s slogan is “peixe urbano – exploring your city.”

Peixe Urbano…

peixe urbano

…Vs. Groupon Brazil

Also, it probably didn’t help that when Groupon first launched in Brazil (originally called “Clube Urbano”), its tactics were deceitful. The site was loaded with fake deals, according to TechCrunch, who confirmed that Groupon was advertising deals for venues and locations that didn’t really exist. Shady marketing, Groupon.

groupon brazil - groupon.com.br

So if you are traveling to brazil in search of good deals, Peixe Urbano might worth checkingout.

JetBlue Partners With TAM To Go Deeper into Brazil…


JetBlue, Partnered With Tam, Will Fly To 45 Cities Across Brazil

This partnership will connect travelers to Brazil via New York’s John F. Kennedy International Airport and Orlando International Airport.

From Forbes

“JetBlue Airways, the 6th largest passenger carrier in the U.S. based on revenue passenger miles, recently announced an interline partnership with TAM Airlines, the largest airline in Brazil under which it will be able to connect its travelers to 45 cities across Brazil and other international destinations covered by TAM in South America.”

“…JetBlue customers will be able to purchase a single e-ticket itinerary, combining flights on both carriers’ networks giving them the ease of one-stop ticketing and baggage check-in along with an enhanced flying experience through TAM’s modern airplanes and high quality services.

Advice For Working in Brazil: Obtaining an Internship & Formatting Your Resume in Portuguese


Obtaining an Internship In Brazil & Making A Resume in Portuguese

In Brazilian Portuguese, an internship is called an estágio. Like in other countries, it’s an opportunity for students or young people to gain experience in a company, either unpaid or with a small stipend or salary. In Brazil, interns are called estagiários, and to participate in an internship is to estagiar. In Brazil, internships are competitive, but some also opt to do internships abroad. In some cases, applicants have to take an entry exam, like you would have to for a civil service job.

Fantástico News Video On The Importance of Internships

Here’s a recent news segment from Globo’s Fantástico program about estágios:

Video: How To Prepare Your Resume For Brazil (In Portuguese)

And here’s a video from VEJA magazine, giving advice about how to prepare a resume, called a CV or currículo.

 

…And Here’s Some More Useful Portuguese Vocabulary:

 

carta de apresentação – cover letter

currículo – resume, CV

How To Write Emails in Portuguese


How To Write Formal And Informal Emails In Brazilian Portuguese

Thanks to posts by Transparent :)… here are some suggestions for writing both formal and informal emails in Brazilian Portuguese:

gmail in portuguese

How To Write Formal Emails in Portuguese

For those who need to learn Portuguese for work, this will come in handy…

1. Salutation / Greeting

A formal salutation to use is “Prezado Senhor” or “Prezada Senhora”, depending on the gender (senhor is male, senhora is female). You can also use Senhores, if you’re writing to more than one person.

If you don’t know who the e-mail is going to, you could just say “Bom dia,” or “Boa tarde,” or “Boa noite,”

2. Body of the e-mail

Here are some key phrases you might need:

-Quero agradecer (I’d like to thank you…)

-Encaminho em anexo (I’m sending you an attachment)

-Solicito essa oportunidade (I’m seeking this opportunity)

-Venho enviar a documentação (I’m sending you the documentation)

3. Ending

The most common way to sign off a formal email is with “Atenciosamente” (sincerely). Here are some other ones you can use:

Sem mais, agradeço desde já,  (And with that, I thank you in advance)

Com meus cumprimentos, (Best regards)

Atentamente, Sinceramente (Sincerely)

So let’s look at a full example e-mail.

Prezado Senhor,

Somos uma empresa de representações em vendas e temos em nosso quadro funcional apenas vendedores altamente capacitados e profissionalizados.

Anexamos nesta oportunidade nosso portfolio para análise e manifestamos nossa intenção de representar sua empresa em municípios da região. Caso haja interesse por parte de sua empresa, nos colocamos à disposição para novos contatos.

Agradecemos a atenção.

Atenciosamente,

Sérgio Fernandes

How to Write Informal Emails in Portuguese

These are the types of messages you’d send to co-workers, friends, or acquaintances.

1. Salutation / Greeting

First, look at This Post on informal greetings in Portuguese. And also, Here is a list of words for informally addressing your friends in Portuguese.

You can use “Querido” or “Querida” for dear, if it’s a loved one or a friend. The simplest salutation is just Olá or more commonly Oi (hello, hi). For co-workers who you may not know well, you could use “Prezado colega…” or “Estimado colega…” (Dear colleague) and these would be more formal salutations.

2. Body of the E-mail

Some key phrases for the body of the email:

Tudo bem? or Tudo bom? (How’s it going?)

Como estão as coisas? (How are things?)

Tentei ligar para você (I tried to call you)

Queria saber se (I wanted to know if)

Bom final de semana! (Have a good weekend)

3. Ending

In an informal email, end by saying:

Um abraço (a hug)
Um beijo (a kiss)
Abraços (hugs)
Beijos (kisses)
Abs! (short for abraços) or Bjs! (short for beijos)
Até mais! (until later! / talk to you later!)

For co-workers and slightly more formal recipients, you can use:

Saudações (salutations)
Obrigado/a (thank you)
Aguardo sua resposta (I look forward to hearing from you)

Here’s an example of an informal email.

Oi Maria!

Tudo bem? Como estão as coisas em São Paulo? Aqui está fazendo muito calor, não aguento mais.

Liguei para você ontem para ver se recebeu os documentos que enviei por Sedex. Já chegaram? Posso te passar o número de rastreamento se quiser. O pacote era para chegar na segunda-feira, por isso queria saber.

Aguardo sua resposta. Até mais!

Saudações,

João

Welcome To Brazil: A Brazilian’s Critique of The Issues Surrounding The Upcoming World Cup


Welcome To Brazil: A Brazilian’s Critique of The Issues Surrounding The Upcoming World Cup in Brazil

It’s not really news anymore that Brazil is setting an example for how to not organize a World Cup, with its endemic corruption, and both social and structural problems that could turn out to be really embarrassing when it comes time to host an event of this magnitude. One of the problems is that Brazilian society tends to get worried about these things only when they are on other country’s radar, or rather, the problems only exist if they get noticed.

So, just the other day I was thinking that I should write a post about all of the corruption that has been going on surrounding the World Cup, thinking that maybe it would help generate some discussion in blogs outside of Brazil, which might in turn help to awaken the Brazilian conscience…

…And then I saw this video. It was made by someone who obviously had a similar idea, but who in my opinion, really took it up a notch with the intensity. From the frightening description in the video, one would think that this guy was talking about the Post-Apocalypse, not about Brazil. Anyway, there are also a few points he got right…

Why, According To One Brazilian, Should Foreigners Boycott The 2014 World Cup in Brazil?

So, the video, “Boycott Brazil 2014 World Cup” is in Portuguese, but if you don’t understand Portuguese you can activate the shady subtitles which transmit the basic ideas that this guy is talking about….

If you had trouble understanding the video, these were some of the things that we learned:

  • The airports in Brazil are in bad shape. Your flight will get delayed, and there’s apparently no security, making it a perfect opportunity for terrorists.
  • You can’t count on the Brazilian police to help you, but you could be robbed anywhere.
  • Manholes could explode and kill you at any minute.
  • If you are a pedestrian in Brazil, you will almost surely be hit by a car.
  • If you are a woman, you might be raped if you choose to travel on the subway.
  • Stay away from Paulo Maluf, and really all Brazilian politicians as they are the real criminals in all of this.
  • Brazil is a country of filthy illiterates.
  • 92% of homicides in Brazil are unsolved. So if you are murdered in Brazil, your family might as well just pack up and go home, they’ll never find your killer.
If you have gotten lost in all of this, please know that I posted this video because a) i thought that it was funny, but also b) because if you are going to Brazil for the World Cup, you’ll see that these are all very common topics that come up in discussion when Brazilians are critiquing their own country (though not in such an extreme way – Brazilians really do love their country). Know also that Brazil is really truly a very nice place, apart from some issues, but doesn’t every country have its problems? Brazil is no different, and it is really not as bad or dangerous in Brazil as the creator of this video makes it out to be.

TV Globo’s Fantastico Reporting on Couch Surfing In Brazil


Couch Surfing In Brazil?

Special Report on Couch Surfing Featured On Fantastico

I recently heard about couch surfing for the first time from a friend, but when I saw a whole segment dedicated to this phenomenon recently on the Brazilian news program Fantastico (TV Globo), I wondered more about whether couch surfing will become a thing in Brazil. Unfortunately I couldn’t get the Fantastico video to embed in this post, so…

Here’s the link to the video clip from Fantastico, talking about Couch Surfing in Brazil :

Como Viajar o Mundo de Sofá em Sofá

And then, as I turned to google to do more research on this subject, I came across this funny article in Portuguese which talks about the pluses and minuses of staying in a Hostel vs. Couch Surfing and I thought that I would post it for you to practice reading Portuguese…

Albergues + Couchsurfing

Albergues:

Albergues existem no mundo inteiro, e são nada mais do que alojamentos onde várias pessoas dividem um mesmo quarto. É possível você reservar um quarto “privativo”, para duas pessoas em um albergue, mas a essência não é esta, e sim dividir um mesmo quarto (e banheiro) com 4, 6, 8, ou até 50 pessoas, dependendo do local. Não é maneiro?
E segundo, que o espírito de um albergue fará você, obrigatoriamente, conhecer gente de tudo quanto é tipo. Isso significa basicamente duas coisas: a primeira é que você deve levar um protetor de ouvido, já que sempre, mas sempre mesmo, haverá um mané para acordar as 5:30 da manhã e começar a arrumar sua mochila para partir para algum lugar, consequentemente acordando todo mundo. Essa perda de privacidade faz parte da essência de ficar em qualquer albergue, o que não significa que também haverá perda de conforto (embora, em alguns casos, vai haver sim).
Esta segunda característica eu gosto bem mais (óbvio).
Isso porque praticamente qualquer albergue que já visitei tem, geralmente no sub-solo, um bar ou restaurante onde os mochileiros do albergue resolvem se encontrar após um dia inteiro na cidade em que estão hospedados. Isso faz surgir um ambiente muito bacana, onde gente do mundo inteiro divide mesas (sem essa de uma mesa para 4 pessoas com 1 pessoa sentada apenas, aqui todo mundo divide lugares) e conversa e festa a noite inteira.
O assunto principal, não poderia ser diferente, são as viagens, e é comum você conhecer alguém e imediatamente no dia seguinte combinar de visitar algum castelo ou templo com aquela pessoa: é o espírito viajante puro, onde gente que viaja sozinho rapidamente faz amizades que parecem de anos com pessoas que conhecem há horas.
Os melhores sites para se pesquisar em qual albergue ficar são ohttp://www.hihostels.com (é uma rede de albergues mundial, com credibilidade. Mais ou menos como a rede de hotéis Ibis, tem no mundo inteiro) e ohttp://www.hostelworld.com. Basta procurar por cidade e país e pronto, você encontra uma lista com os albergues da cidade, quais os mais recomendados e o que tem neles (sim, a maioria tem café da manhã, internet, locker e máquina de lavar roupa).
Quanto ao preço, varia bastante. Na Europa, o comum é que eles custem de 15 a 30 euros por dia, mas em países mais baratos, como Argentina ou Índia, esse valor pode ser reduzido para até menos do que 5 dólares por dia. Basta pesquisar.
Por fim, você também pode viajar com os albergues já reservados. Embora não tão emocionante, você só precisa depositar através de cartão 5% do valor da diária, e depois chegar no local tranquilamente, com sua cama já reservada.
Os albergues abrigam há anos viajantes do mundo inteiro, e como eu disse, embora você perca em privacidade e até em conforto, acaba ganhando em cultura, ao realmente conhecer não só o local que está visitando, mas também como é a vida dos outros viajantes nos seus países.
Sobre o CouchSurfing:
O cara que inventou o Couchsurfing deveria ganhar um prêmio da ONU. É serio, um prêmio por promover a integração entre as pessoas. Porque se até o Ronaldo é embaixador deles, então esse cara, que criou uma ONG que permite a você viajar de graça por centenas de países, certamente merecia ainda mais um reconhecimento.
O Couchsurfing (http://www.couchsurfing.org) é um projeto surgido há alguns anos atrás que já conta com mais de 2 milhões de adeptos, a maioria deles mochileiros. Como você pode imaginar, esse é um projeto gratuito. Aliás, eu desconfio que qualquer coisa gratuita atraia mochileiros, o que inclui aqueles panfletos que você recebe na balada (podem servir como… lenço? diário?).
No Couchsurfing, você se registra de graça no site acima mencionado e, como num Orkut, se cadastra e faz todo o seu perfil, relatando suas experiências anteriores de viagens, quem é você e suas fotos. Esse perfil, obviamente, é focado no seu lado viajante, e te permite entrar no projeto.
Mas o que isso tem de bom?
Ora, é simples. Com uma simples pesquisa no couchsurfing (onde você escolhe o local dos perfis que quer pesquisar, a idade das pessoas, o sexo e tudo mais), você encontra pessoas em qualquer lugar do planeta dispostas a te oferecer um… sofá! Isso, couchsurfing significa “surfando no sofá”, e através dele você pode viajar pedindo para ficar nas casas das pessoas que estão nos lugares que você vai visitar (mais especificamente, pede se tem um sofá livre na casa dessa pessoa).
Chegando ao local na data combinada (digamos, em Nova Iorque no dia 15 de dezembro, para ficar na casa da Joanna, uma senhora de 56 anos), você contata aquela pessoa (através do site ou de outra maneira) e fica na casa dela! DE GRAÇA!
Isso mesmo, você pode viajar para os locais que quiser, e pedir para ficar na casa das pessoas QUE VIVEM NO LOCAL sem pagar nada!
A quantidade de dias varia (você combina através das mensagens que troca com essa pessoa no site), mas pode ser de 1 até a alguns meses (para os realmente malucos).
“Mas cáspita, eu tenho que hospedar essa pessoa que me hospedou na minha casa também?”
Não, você não tem essa obrigação. Se você quiser, e fizer uma grande amizade, por exemplo, você obviamente pode, mas não tem qualquer obrigação nisso. Existem pessoas que só recebem viajantes, e outras que só visitam a casa das outras pessoas (vai ser o meu caso).
Ok, mas o mundo não é cor de rosa, então vamos à segurança. Afinal, o Projeto Couchsurfing é 100% seguro? Posso ficar a vida inteira viajando sem gastar um real com hospedagem e não correr qualquer risco?
Não.
Ficar num hotel 5 estrelas também não é seguro. Convenhamos, você já deve ter ouvido alguns casos de tal seleção de não sei qual esporte que teve seus objetos furtados em um hotel 5 estrelas. Aconteceu com algumas seleções na Copa do Mundo da África do Sul, e pode acontecer com você.
No Couchsurfing não é diferente, e o projeto não é totalmente seguro, mas existem algumas dicas para tornar sua experiência mais segura.
– Verifique as indicações e certificações.
É neste ponto que o Couchsurfing beira a genialidade. Cada perfil de usuário do site conta com “comentários” de outros couchsurfers que já ficaram hospedadas com aquele pessoa, ou hospedaram. Os comentários (como os depoimentos do orkut, mas sem a possibilidade de não aceitar) dizem que a experiência com aquela pessoa foi positiva ou negativa. Leia esses comentários. E, claro, não fique em casas de pessoas que não foram recomendadas por outros viajantes.
Além disso, existem as certificações, ou seja, o site verifica através de carta se você realmente mora naquele local que está falando que mora. Ao ficar na casa de alguém certificado, você a certeza de que aquela pessoa realmente mora naquele local. Se algum dia acontecer de você chegar no local e a pessoa não morar no local que falava que morava, você pode deixar um comentário negativo no perfil dela, relatando isto. Eu nunca vi acontecer, mas existe a possibilidade.
– Chegue pela manhã.
Talvez a mais básica, simples e óbvia das dicas. Serve também para se achar hospedagem em albergues e hoteis baratos. Chegue pela manhã em uma cidade, ou no couchsurfer que vai lhe hospedar. Converse com ele, perceba se o local é seguro. E, se notar que ali não é exatamente um bom lugar para ficar, caia fora. Você ainda tem um dia inteiro para achar outro lugar para ficar, sem stress. Uma boa dica é ir na casa de quem vai lhe hospedar, mas já com uma folha impressa com endereços de albergue da cidade. Se não for ficar na casa dessa pessoa, você já tem em mãos diversos outros endereços de albergues para ficar. Aí, um ônibus ou taxi resolve.
– Mulheres Sozinhas:
Mulheres que viajam sozinhas devem tomar um cuidado especial. Conheço uma garota que viajou o mundo por quase um ano sozinha, por países “porreta”, e não teve qualquer problema com esse projeto.
Mas deve-se tomar alguns cuidados, como não pedir para ficar na casa de homens em alguns locais (desnecessário dizer qual risco você corre, não é). Isso é perigoso em especial em países onde mulheres são vistas como objetos, ou como submissas aos homens, como alguns países árabes e africanos. Evite. Não custa nada ficar hospedada com famílias, ou outras garotas. Você vai poder se divertir do mesmo jeito.

Travel in Brazil: Accommodations: The Best Hostels To Stay In Brazil By City


List of The 5 Best Hostels in Brazil


Thinking about staying in a Hostel in Brazil? The first thing that you should know is that Hostels in Brazil are not to be feared. As long as you are wise with your belongings, staying in a hostel is a great way to meet people and to stretch your travel money. Here’s a list that was published by Viagem Magazine of the 5 Best Hostels In Brazil, I checked out the websites and I liked their choices, so I translated the article to English…

Best Hostel of Rio de Janeiro: Leblon Spot


Rio (RJ)
 Opened in 2010, in Leblon. There are communal bedrooms, but also double bedrooms with private bathrooms. (leblonspot.com; daily from R$ 55)

Best Hostel of São Paulo: Vila Madalena Hostel 


São Paulo (SP)
 Bunkbeds inspired boxes of fruit, and the walls covered in graffiti done by an american artist.
(vilamadalenahostel.com.br; daily from R$ 40)

Best Hostel of Curitiba: Curitiba Eco Hostel 

Curitiba (PR) Even in the heart of Curitiba, the hostel has woods and a stream on its property.
(curitibaecohostel.com.br; daily from R$ 35)

The Best Hostel of Florianópolis: Barra da Lagoa

 

Florianópolis (SC) Very comfortable, it’s a place to get to know the gringos who fill up the beaches of Floripa.
(floripahostel.com.br; daily from R$ 50)

Best Hostel of Natal: Lua Cheia 

Natal (RN) Famous among hostel-goers, it is structured and decorated like a medieval castle. The bar is one of the best in Ponta Negra. (luacheia.com.br; daily from R$ 44)

Via Viagem…

Weird News: A Lawyer in Brazil is Kidnapped, Brought To The Mall! & Also…Why NOT To Stop At Red Lights At Night in Brazil


Getting Robbed in Rio de Janeiro: How Will It Go Down?

This is the way that planned robberies often go down in Rio de Janeiro:

a bad guy spots someone who he presumes has money (usually someone who works in a nice building, wears a business suit to work, has a decent car, lives in a good neighborhood – one or all of the aformantioned attributes will suffice), the bad guy stalks and “kidnaps” this person and takes them to an ATM, orders the person at gunpoint to take the maximum amount of their money out of the ATM, and finally the bad guy either kills the victim or just runs off provided that the victim was fully cooperative with his demands.

But not this time. In the story below published by Último Segundo, the kidnapper forces the victim, a female lawyer, to drive him to the shopping mall, and then to purchase him a laptop computer, a cell phone, and a pair of wedding rings!

Lesson: Getting robbed in Brazil may happen. Just remember: cooperate with your assaulter, do not threaten him, just give him whatever he wants. If you do this, you will likely make it out of the situation alive.

 

Why You Don’t Stop at Red Lights in Brazil At Night

Note that the victim in the article was picked up while stopped at a traffic light – in some parts of Brazil (mostly Rio and Sao Paulo, but really in any big city this is a problem) it is considered dangerous to stop at red lights for any period of time, especially at night. While driving at night you could easily get car-jacked if you stop at a red light in the wrong area, so you’ll notice that most people just don’t stop at all, even your taxi driver.

Lesson: Do not walk around the streets of Brazil showing that you have money. Pay attention to what you wear, how you act, and who may be following you. If you display or brag that you have money, you are looking for trouble. And if you are driving at night and approach a red light, slow down a little bit so that you can see that the intersection is clear, but do not come to a full stop. Just keep on going! Also, do not walk into dark, scarcely populated areas in general!

Here’s the article for you to read in Portuguese, and some vocab from the article below:

“Advogada é levada para shopping durante sequestro-relâmpago no Rio”

Uma advogada foi vítima de um sequestro-relâmpago na noite desta terça-feira (2) na zona sul do Rio. Após ser rendida por dois homens em um sinal de trânsito na Gávea, a vítima foi obrigada a ir dirigindo até um shopping localizado em São Conrado.

Ao chegar ao centro comercial, a advogada teve que saltar do carro acompanhada de um dos criminosos. O outro suspeito ficou dentro do automóvel no estacionamento. No shopping com a vítima, o assaltante a obrigou a comprar um celular e um notebook.

A compra, no entanto, demorou para ser efetuada, fazendo o suspeito desistir dela. Irritado, ele levou a vítima até uma loja de joias para que fosse comprado um par de alianças. Intrigados com o movimento do assaltante e da advogada pelo shopping, os seguranças do centro comercial acionaram a Polícia Militar.

Read More / Leia Mais… Via Ultimo Segundo

 

Portuguese “Crime” Vocab From The Article

sequestro-relâmpago – a “flash” kidnapping. This is exactly what i described above, it is when people are kidnapped for a short time, taken to an ATM, and robbed.

rendida – in this context, means “forced to concede,” also means “rendered”

centro comercial – shopping center

saltar o carro – to jump out of the car

suspeito – suspect

“no estacionamento” – “in the parking lot”

vítima – victim

foi obrigada – was forced

notebook – laptop computer

“demorou para ser efetuada” – “took some time to accomplish”

desistir – to give up

loja de joias – jewelry store

“um par de alianças” – “a pair of wedding rings”

“intrigados com o movimento” – “intrigued by the commotion / activity”

assaltante – assailant, assaulter

os seguranças – the security guards

“acionaram a Polícia Militar” – in this context, means: “they called the military police”

Starting A Company in Brazil (For Dummies)


Loved this summary so much, copied and pasted it straight from The Brazil Business, read this if you are thinking about starting a company in Brazil and want to understand brazilian bureaucracy a little bit better….

Company Formation for Dummies

Opening a company in Brazil can be extremely complicated and takes a lot of time. What we aim with this article is to present the bureaucracy and procedures related to this enterprise.

Background

Foreigners and locals face several bureaucratic procedures when trying to start a business in Brazil. Such deficiency is the result of old regulations and restrictive laws that together create a barrier to foreign investments.

Just to give an idea, it takes up to 152 days to start doing business in Brazil and 43 documents must be presented, whereas in other countries, such as Russia, the process takes 31 days and the number of documents to 10.

Such complicated process requires a step-by-step orientation, which is what this article will provide.

1. Placement

The first step is to write down everything necessary to the operation, such as place, machinery, number of employees and facilities. Then check the legislation of the city where your company is going to operate. It is important to be sure that the building you have chosen to establish your business is in line with your line of business.

Consider the kind of operations of your company is going to perform and the materials that will be used, as environmental impact may become a serious obstacle to your business.

2. Registration and Operation

Before getting the article of association, it is important to check with the board of trades if there is no other company already registered with the same name you are planning to give your company.

The next step is to have your company included on National Department of Commerce Registration.

For this registration it is necessary to present the article of association and each partner’s tax ID and ID card, (in Brazil, CPF and RG). You will then receive an identification number known as NIRE (Número de Identificação do Registro da Empresa).

Now you can obtain a CNPJ (National Register of Corporate Taxpayers) and a DECA (Registration Declaration). Both documents state that the company is now able to pay taxes. CNPJ is your company’s federal taxes ID and DECA is your state one.

These registrations are the easiest ones as both of them are requested online. Both must be requested at the Receita Federal website. The required documentation is sent through Sedex to the Receita Federal and the reply to the founder will be made online as well.

3. Business License

The next step is to go the city’s prefecture and request a business license. This document is obtained at the municipal finance department and it allows the localization and operation of commercial, industrial, agricultural, services establishments, as well as institutions and associations related to legal entities or private people.

4. Registration at the Social Security

Now that the business license was approved, the company is ready to start operating. However, in order to hire employees, the company has to register at the Social Security, as it is necessary to handle labor requirements.

The entrepreneur or his representative must go to a Social Security office, in possession of the CNPJ and the article of association, and request the registration of the company and its accredited representative. The registration deadline is of 30 days after the company has started to operate.

5. Fiscal Equipment

To finally begin to operate, the company has to request the printing of invoices and the authentication of accounting books.

For that, service providers will have to go to the local prefecture, whereas companies related to industry and commerce must go to the State Department of Taxation and Finance.

Once the fiscal equipment is ready and registered, your company can finally start to operate.

Costs

Costs related to opening a company in Brazil vary a lot from state to state, but in general, the process is expensive, besides taking too long, as it involves the assistance of some professionals. If you decide to do everything on your own, the average cost to open your company is of BRL 2.038,00, still much higher than in countries such as Colombia (BRL 1.213,00) and Canada (BRL 315,00).

Differently from what many may think, the most expensive state to open a company is Sergipe, in the Northeast, and not São Paulo, which is the wealthiest state in the country.

Rio de Janeiro is another expensive state too, as it has the highest costs related to authentication of documents within the public records.

Lawyers can also be very expensive in different regions of the country. As the Brazilian Bar Association (OAB) does not establishes national rules regarding how much a lawyers can charge for their services, prices vary 1.241% throughout Brazil.

Via  The Brazil Business

News: Skilled Foreigners Struggle to Get Brazilian Visas


Although Brazil is very much in need of a skilled workforce, and companies are often willing to recruit foreign talent to fill that void, I have been hearing from several non-brazilian friends that obtaining a work visa has really been an issue. This is an interesting article that reflects these sentiments…

Via IT Decisions…

Skilled Foreigners Struggle to Get Brazilian Visas

As the Brazilian government attempts to remedy its worsening skills shortage in key areas such as technology, skilled foreigners interested in moving to the country face major visa headaches.

According to an article by Brazilian newspaper Folha de São Paulo, Brazil has only granted 56,006 work visas in 2010.  That compares with 586,000 visas granted in the UK, 482,052 in the US and 223,000 permits to work granted by China during the year.

The story goes on to comment that despite the growing interest from professionals, students and businesspeople in Brazil, these individuals are often put off by visa applications that often take several months to be processed.

Reasons for such drawn-out processes include lack of online automation for many procedures including the several items of documentation foreigners often have to provide and the fact that applications are forwarded to government departments in Brasilia for analysis.

In sectors such as IT, the skills gap seen in more developed nations is already a reality across the Brics as these countries seek to focus on value-added services. CIOs in Brazil are struggling to find and retain talent and have to rely on services providers instead – which comes at increasingly hefty price tags.

The skills shortage issue has now become a potential blocker for successful investments in Brazil from overseas: for example, Taiwanese tablet manufacturer Foxconn has already delayed the production of the Apple iPad in Brazil, mainly due to the scarcity of qualified manpower.