Havaianas Launches A Photo Contest To Win A Free Pair

Havaianas Launches Facebook Photo Contest

Havaianas, the sandal brand that has become synonymous with easygoing Brazilian culture, and a staple for the beach rats of Rio de Janeiro, has launched a photo contest today on their facebook page. Upload your best picture of a sunset, and each week the five best pictures will win a pair of Havaianas. The first winner will be announced on Friday.

Brazilian Fashion: Havaianas’ Rise To Stardom

great marketing ideas - photo from the "havaianas thong challenge of 2009" in australia

You have to hand it to Havaianas for their genius marketing strategies. The international boom of the Brazilian brand is no coincidence. Its parent company, Alpargatas, has implemented numerous marketing strategies in past years. Since 2003 the brand has been a part of the Academy Awards, with exclusive sandal models given to the nominees.  In 2009, the company launched a campaign in European media promoting the product as a symbol for what it means to be Brazilian. It also made the sandals available at 700 Gap stores, where they could be decorated with pins and other accessories. Customization of Havaianas was also a big hit during New York Fashion Week. Just this week a Havaianas vending machine was installed in a shopping mall in Sydney, Australia.

havaianas vending machine

Alpargatas has truly branded these rubber flip-flops as the “sandal of brazil,” they have even gotten away with making a flip-flop trendy, even glamorous. And they aren’t doing too bad for themselves…

Havaianas sandal designed by Naomi Campbell

Artist Turns Wall into World’s Largest Post-it Stop-Motion Video

Artist in Brazil Turns Wall into World’s Largest Post-it Stop-Motion Video

Via Dvice…

What does the world’s largest stop-motion video made with Post-its look like? It looks something like this massive mural made with over 350,000 of the colorful sticky notes and carefully “animated” over five months.

As part of an advertising campaign for Melissa, a new shoe store in Sao Paulo, Brazil, the shoe brand partnered up with 3M to get 350,000 Post-its to create an animated stop motion video — the largest one to ever use so many sticky notes.

With a theme of “the power of love,” the public was invited to leave their own love messages on the Post-its while the animators worked vigorously to move the notes around to create an animation.

What the 25 animators end up with is a colorful animation that features elephants, balloons, flowers, and all sorts of hypnotic patterns that have a pixelated aesthetic. I might not be a shoe freak, but I love Post-its and this video is mesmerizing.

As a bonus, you can see the behind-the-scenes/making of the Post-it stop motion video here.

Nissan Brazil’s “Pôneis Malditos” Video Advertisement Goes Viral on Youtube

Nissan’s Evil Ponys Want To Sell You A Car

I personally am not fond of this video ad, it may be creative but it’s also irritating, and i’ve been putting off posting this for a few days now to see if i could get away with never mentioning it. But i feel now that i am obligated, since this is after all a blog dedicated to what is going on in Brazil, to mention a video that has reached nearly 5 million views on youtube in only 5 days. So here it is, the “Pôneis Malditos” ad  from Nissan Brazil for their pickup, the Nissan Frontier….

Nissan’s “Pôneis Malditos” Video

…and this is the pony’s little song

pônei maldito, pônei maldito, 

venha com a gente atolar!

odeio barro, odeio lama,

“que nojinho!”

Não vou sair do lugar

“Muaa..! Te quiero!”

Essentially, the ad uses a play on words (do you have horse-power or ponys?), and then there’s a supposed twist at the end where a cute pony tells you not to close the video, followed by an evil pony who tells you that if you don’t share the video with 10 people, you’ll get the pony’s song stuck in your head forever. So it is basically the advertising business’s version of chain-mail. 

It is well-known that Brazilians are on the top of the world’s list of media sharers, and it’s not unusual to have brazillian launguage videos on the worldwide viral video chart .