Havaianas Launches A Photo Contest To Win A Free Pair
September 19, 2011 1 Comment
Havaianas Launches Facebook Photo Contest
Havaianas, the sandal brand that has become synonymous with easygoing Brazilian culture, and a staple for the beach rats of Rio de Janeiro, has launched a photo contest today on their facebook page. Upload your best picture of a sunset, and each week the five best pictures will win a pair of Havaianas. The first winner will be announced on Friday.
Brazilian Fashion: Havaianas’ Rise To Stardom
great marketing ideas - photo from the "havaianas thong challenge of 2009" in australia
You have to hand it to Havaianas for their genius marketing strategies. The international boom of the Brazilian brand is no coincidence. Its parent company, Alpargatas, has implemented numerous marketing strategies in past years. Since 2003 the brand has been a part of the Academy Awards, with exclusive sandal models given to the nominees. In 2009, the company launched a campaign in European media promoting the product as a symbol for what it means to be Brazilian. It also made the sandals available at 700 Gap stores, where they could be decorated with pins and other accessories. Customization of Havaianas was also a big hit during New York Fashion Week. Just this week a Havaianas vending machine was installed in a shopping mall in Sydney, Australia.
havaianas vending machine
Alpargatas has truly branded these rubber flip-flops as the “sandal of brazil,” they have even gotten away with making a flip-flop trendy, even glamorous. And they aren’t doing too bad for themselves…
Havaianas sandal designed by Naomi Campbell
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