Peixe Urbano – Brazil’s Answer For Groupon-like Daily Deals

“Peixe Urbano” – Brazil’s Answer To Online Daily Deals

Peixe Urbano, a Rio-based Groupon clone, is doing very nicely indeed by tailoring its service precisely to a brazilian audience and offering daily deals to brazil’s nearly 70 million Internet users.

Brazil has its own version of Groupon, but Peixe Urbano (which means “urban fish” in portuguese) came onto the scene afterwords, and has done much better in the brazilian market for deal-of-the-day websites (in portuguese, the concept is referred to as “compra coletiva.”) In many markets, Groupon is a solid number two player at best, as is the case in Brazil. So even though Peixe Urbano is just a groupon clone, it has been much more successful…

When it comes to the overall revenue obtained by each side, PeixeUrbano has mananged to grow 5.87% when compared to the previous month and raised R$67,031,631 (USD38,878,345.98) in the three largest Brazilian markets alone. Groupon, on the other hand, lost 0.62% in overall revenue in August and raised R$16,641,145 (USD9,651,864.1) in the same markets.

Why Has Peixe Urbano Had More Success in The Brazilian Market Than Groupon?

Why is Peixe Urbano doing better than Groupon in Brazil? One theory is that Peixe Urbano is targeting the types of deals that will hook in the Brazilian market. For example, Peixe Urbano does a lots of happy hour deals, things that target a more spontaneous crowd. Brazilians tend to favor spontaneous activities as opposed to discounts or gift cards that expire after 6 months or a year, so Peixe Urbano’s deals are typically more time-sensitive. Also, Brazilians tend to be less excited about sharing coupons and sales with their friends, so Peixe Urbano is positioning itself as a site to discover cool hidden gems in your city, with the added bonus of saving some money in the process. Peixe Urbano’s slogan is “peixe urbano – exploring your city.”

Peixe Urbano…

peixe urbano

…Vs. Groupon Brazil

Also, it probably didn’t help that when Groupon first launched in Brazil (originally called “Clube Urbano”), its tactics were deceitful. The site was loaded with fake deals, according to TechCrunch, who confirmed that Groupon was advertising deals for venues and locations that didn’t really exist. Shady marketing, Groupon.

groupon brazil - groupon.com.br

So if you are traveling to brazil in search of good deals, Peixe Urbano might worth checkingout.

Brazilian Style – Maquiagem – Makeup

In Brazil, the cosmetics industry is huge, and many women of all socioeconomic levels invest in beauty. Maquiagem, or make-up, is a huge part of the grooming ritual for women in Brazil. One piece of advise I have for those of you traveling or going to live in Brazil is that makeup and cosmetics are VERY expensive anywhere you go (probably because they are mostly imported from Europe). For example, even the every-day brands of foundation that we find here at Walgreens, CVS or Rite Aid can cost up to 40-70 Reals. so I would recommend bringing a stock to last you the duration of your trip. Here is some vocab:

Here's an example of how you could do your makeup using Brazilian colors for the World Cup in 2014 hahaha

maquiagem (maquiagens pl.) – make up

cosméticos – cosmetics

maquiar-se – to put on makeup

pincel (pincéis pl.) – a makeup brush (you can also use this word for a paint brush)

sobrancelhas – eyebrows

cílios superiores – top eyelashes 

cílios inferiores – bottom eyelashes

rímel – mascara (yes, this word derives from the brand Rimmel London)

batom – lipstick

lápis – eye liner (this is the Portuguese word for pencil)

delineador líquido – liquid eyeliner

sombra – eye shadow

curvex – eyelash curler

cílios postiços – fake lashes

base – foundation (pronounced “basie,” because you always pronounce the ‘e’ in Portuguese words ending in ‘e.’)

corretivo – concealer

perfume – perfume (this is the same word in Portuguese for men’s cologne)

pó  – powder

estojo de maquiagem – makeup case (an estojo is typically a soft material, smaller case. Say “maleta” if it’s a bigger suitcase-style makeup case)

blush– blush

paleta – pallet

kit – kit

gloss, brilho labial – gloss

delineador para lábios – lip liner

bronze – bronzer

removedor – makeup remover

compacta – compact (like a compact of foundation)

esponjinha para aplicação – application sponge