Peixe Urbano – Brazil’s Answer For Groupon-like Daily Deals

“Peixe Urbano” – Brazil’s Answer To Online Daily Deals

Peixe Urbano, a Rio-based Groupon clone, is doing very nicely indeed by tailoring its service precisely to a brazilian audience and offering daily deals to brazil’s nearly 70 million Internet users.

Brazil has its own version of Groupon, but Peixe Urbano (which means “urban fish” in portuguese) came onto the scene afterwords, and has done much better in the brazilian market for deal-of-the-day websites (in portuguese, the concept is referred to as “compra coletiva.”) In many markets, Groupon is a solid number two player at best, as is the case in Brazil. So even though Peixe Urbano is just a groupon clone, it has been much more successful…

When it comes to the overall revenue obtained by each side, PeixeUrbano has mananged to grow 5.87% when compared to the previous month and raised R$67,031,631 (USD38,878,345.98) in the three largest Brazilian markets alone. Groupon, on the other hand, lost 0.62% in overall revenue in August and raised R$16,641,145 (USD9,651,864.1) in the same markets.

Why Has Peixe Urbano Had More Success in The Brazilian Market Than Groupon?

Why is Peixe Urbano doing better than Groupon in Brazil? One theory is that Peixe Urbano is targeting the types of deals that will hook in the Brazilian market. For example, Peixe Urbano does a lots of happy hour deals, things that target a more spontaneous crowd. Brazilians tend to favor spontaneous activities as opposed to discounts or gift cards that expire after 6 months or a year, so Peixe Urbano’s deals are typically more time-sensitive. Also, Brazilians tend to be less excited about sharing coupons and sales with their friends, so Peixe Urbano is positioning itself as a site to discover cool hidden gems in your city, with the added bonus of saving some money in the process. Peixe Urbano’s slogan is “peixe urbano – exploring your city.”

Peixe Urbano…

peixe urbano

…Vs. Groupon Brazil

Also, it probably didn’t help that when Groupon first launched in Brazil (originally called “Clube Urbano”), its tactics were deceitful. The site was loaded with fake deals, according to TechCrunch, who confirmed that Groupon was advertising deals for venues and locations that didn’t really exist. Shady marketing, Groupon.

groupon brazil - groupon.com.br

So if you are traveling to brazil in search of good deals, Peixe Urbano might worth checkingout.